Green grow the balance sheets oh!

The morning after the world of pop and rock jetted to Wembley to tell us about climate change, a browse through the Sunday paper…

Nearly 12 pages of the 40-page main section of The Observer are given over to advertising. Top categories are:

  • electricity, IT services and electrical goods (30 per cent of the advertising space)
  • cars (25 per cent)
  • financial services (14 per cent)
  • holidays and flights (8 per cent)

Perhaps more revealing than these figures is the fact that 40 per cent of space is given over to advertisements that make environmental claims. A few are summarised below, without any lawyer-baiting discussion about the claims made:

  • A satellite TV system switches itself off at night, transforming its dozing customers into \’eco-warriors\’;
  • A credit card gives 50 per cent of its profits to climate change projects (thereby helping a cute wide-eyed baby);
  • A bank is carbon-neutral, as illustrated by equally cute polar bears;
  • A small car-manufacturer questions \’why spend 2 litres of petrol to get one litre of milk?\’;
  • An IT firm points out that its inkjet cartridges are recycled through their \’Planet Partners\’ programme.

Keep shopping. Save the world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s