Sacred flame of guff

The slightly shaky start to the Beijing 2008 Olympic Torch Relay yesterday also marked the beginning of an important competition: the quest for the most sonorous and meaningless Olympic slogan.

\’Light the passion, share the dream\’ is a worthy first contender. Its words are entirely interchangeable, with each other and with pretty well any other Olympic word: Light the dream, share the gold, Dream the passion, share the light, Dream the gold, share the goal, Share the athlete, dream the goal, etc, etc, etc.

While on the torch-relay, it\’s good to read this breathless account of the feelings of the \’high priestess\’ (an actor called Maria Nafpliotou).

More to follow. Much, much more.

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